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川頁 · Chuan Ye




川頁 · Chuan Ye

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“川頁”,是拥有自己的生态体系高端家具集合店。旗下的三个子品牌,各自在家居品牌占有领先地位。在这里,品牌可以充分发挥其核心价值。

品牌名“川頁”二字由“順”字而来,寄予了品牌创始人对品牌本身的独特情感。我们通过将笔顺在书写中的联结可视化,来表达这份“順遂”的独特情感。从集合店本身出发,我们希望透过简洁、直接的设计语言,去重新认识「连结」,让线条通过交叠的方式,达成视觉上的连接。

每一条线段的交汇都是新的开始,代表无尽循环的潜力与可能性。在“川頁”,共同发现美、创造美、分享美。品牌之间有着柔软而坚韧的力量,达成了彼此成就的关系。在时间与思想的流动中,品牌与用户也会逐渐形成更为契合与同频的连接。我们都会慢慢生长,从容自如,并一起探索更高纬度的美好。

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"川頁" is a high -end furniture collection store with its own ecosystem. Its three sub -brands have a leading position in home brands. Here, the brand can give full play to its core value.

The word "川頁" comes from the word "順", which has given the brand founder's unique emotions for the brand itself. We can express this unique emotion of "smoothness" by visualizing the intensity of writing in writing. Starting from the collection store itself, we hope to re -understand the "connection" through simple and direct design languages, so that the lines can achieve visual connection through the overlapping method.

The intersection of each line segment is a new beginning, representing the potential and possibility of endless cycle. In the "川頁", we discover beauty, creation, and sharing beauty. There is a soft and tough force between the brands, which has achieved the relationship between each other's achievements. In the flow of time and thought, brands and users will gradually form more in line with the same frequency connection. We will grow slowly, calmly, and explore the beauty of higher latitudes together.



川頁 · Chuan Ye
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川頁 · Chuan Ye

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